“When technology gets out of the way, everything becomes more delightful, even magical”. Motorola, Samsung, LG, HTC and all the others hardware producers that rely on Google’s Android, here is a heads-up: it’s not technology that drives anymore. Building robots (or “Androids”) is no longer a design trend. On the contrary, the less visible the “robot” inside, the stronger the customer attachment.  I’m not inventing things now, I just summarize; it’s a change of mindset that Apple was successfully able to manage. 

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